Performance Ledger
Case Studies: Proven Growth
No theories. No boilerplate audits. We document the numbers, budgets, and architectures we use to scale conversions and ad spend profitably.
Featured Case Study
Scaling ECommerce Revenue via Conversion Architecture
VERIFIED AUDIT LOG
Aggregate Ad Spend₹21,000Managed Meta & Google search campaigns
Generated Sales Revenue₹1,86,897+789% Net growth yield
Blended ROAS (Return)8.76xBlended return across all channels
The Scaling Strategy
Most ecommerce brands encounter a scaling plateau. As they increase budgets on Facebook & Instagram, their CPA spikes, destroying margins. The core bottleneck is not the ad engine—it is the destination storefront.
For this campaign, we structured a multi-phase turnaround strategy:
1
Phase 1: Speed & Design AuditingReconfigured the Shopify theme script rendering sequence, compressed graphic bundles, and achieved a 1.9s mobile load time to eliminate click bounces.
2
Phase 2: Hook Creative FormulationStructured high-hook UGC video assets highlighting user pain points in the first 3 seconds, taking CTR from 1.1% to 3.4%.
3
Phase 3: Search Term FunnelingMapped Google Search and Performance Max campaigns directly to high-margin collection bundles to secure immediate high AOV conversions.
4
Phase 4: Lifespan Email SetupLaunched automated cart abandonment sequences and post-purchase customer recommendation tags to capture a 30% retention sales buffer.
Ad Spend Allocation & Yield
Meta Ads (FB/IG)₹12,500 Spend
Yield: ₹1,12,500ROAS: 9.0x
Google Ads (Search/PMax)₹8,500 Spend
Yield: ₹74,397ROAS: 8.75x
Store optimization impact
Store Load Speed: 1.9 Seconds
Add-to-Cart Conversion Rate: 4.86%
Customer bounce reduction: -48%
Average Cart Order Value: +24%
Want to audit your brand's potential scaling ROAS?
Let Pankaj Singh audit your current checkout funnel and paid ads setup to map out a scaling structure tailored to your product catalog.
Book Strategy Session